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For us in particular, we don’t see either stores or any of the platforms that we work with simply as a user acquisition channel, we see them as a platform, from where we are able to get in touch with our users directly. That changes things in ways in which we work together. There were more collaborations beyond what I normally call “featuring requests”. 👩‍🎤 How indie developers can take the first steps to establishing an association with app platforms KEY QUOTES Looking beyond featuring requests 🎭 Common mistakes made by developers when pitching their products to app platforms 🎮How Jayvian worked with Google Play to tap into the Indian gaming market 💪🏼Is featuring on an app platform as powerful as it used to be? 📓 How to prep app platforms for an app launch 📉 What has more impact while pitching? Stories or metrics 🎰 The criteria to qualify for a shot at getting featured on the app platforms 🤗 When did app platforms become receptive of Jayvian’s communication 🕋 Why app platforms are considered to be black boxes 🥁 The beginnings of Jayvian’s collaboration with app platforms In today’s episode, Jayvian recalls the initial years of her partnership with both the App Store and Google Play Store and shares some strategies for game developers to build crucial relationships with the big platforms that can drive more than just featuring-based installs. Jayvian also co-founded Game Changers, a monthly webinar series that features exceptional women in the gaming industry and revolves around leadership, game design, marketing and much more. Today, she is a mentor on a program that the Play Store has in place to support indie studios. While initially she and her team had to work hard to find their footing with the big platforms, Jayvian and her team’s persistence and strategy eventually paid off. These partnerships obviously weren’t formed overnight but took time, effort and patience. Over the past few years, Jayvian has developed deep partnerships with the App Store and Google Play Store. Jayvian heads Strategic Partnerships at Miniclip.